Social Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

Recruiting now · Not applicable

Conditions studied: Perceptions of Tobacco Products

In brief

The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.

Key facts

Study ID

NCT07721883

Run by

University of Southern California

People needed

4500

Starts

2025-07-01

Expected to finish

2028-05-01

Last updated by the study team

2026-07-23

Who can join

Age: 14 and older, up to 17. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• High school student
• Provides parental consent and youth assent

You may not qualify if…

• No parental consent or youth assent
• Can't read or speak English

Where it is running

• University of Southern California — Los Angeles, California, United States (enrolling)

Full record on ClinicalTrials.gov

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