E-cigarette Social Media Marketing and Its Perceptions by Youth

Starting soon · Not applicable

Conditions studied: Vaping

In brief

The proposed study will conduct two randomized between-subject experiments among 6,000 adolescents (per each experiment) recruited nationwide to test the effects of audio-visual features of e-cigarette influencer marketing on perceptions of influencer credibility, e-cigarette harm perceptions, appeal, and susceptibility to e-cigarette use. This protocol represent the first experiment.

Key facts

Study ID

NCT07694739

Run by

University of Southern California

People needed

6000

Starts

2027-01-01

Expected to finish

2030-12-30

Last updated by the study team

2026-07-20

Who can join

Age: 14 and older, up to 17. Sex: any. Healthy volunteers: not accepted.

You may qualify if…

• 14-17 years of age,
• English fluency,

You may not qualify if…

• Not meeting the following criteria:
• 14-17 years of age,
• English fluency,

Where it is running

• University of Southern California — Los Angeles, California, United States

Full record on ClinicalTrials.gov

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