The Creative Team Member: A Study of the Influence of AI Integration Timing on Brainstorming and Ideation

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Conditions studied: Creativity

In brief

This study aims to examine how the timing of artificial intelligence (AI) integration during group brainstorming activities affects the creativity and ideation of participants. Undergraduate student participants will be randomly allocated into teams of four to complete a structured 12-minute brainstorming task. The study utilizes a three-group experimental design to compare three conditions: no AI access, AI access from the outset of the session, and AI access introduced halfway through the session. The standardized generative AI tool used is ChatGPT Pro. The creative output produced by each group will be evaluated by a panel of independent expert judges using the Consensual Assessment Technique (CAT).

Key facts

Study ID

NCT07693803

Run by

McMaster University

People needed

16

Starts

2026-07-20

Expected to finish

2026-09-15

Last updated by the study team

2026-07-14

Who can join

Age: any. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Enrolled as a student in the designated summer research program
• Able to provide voluntary informed consent
• Proficient in reading and communicating in English (required to engage with the scenarios and the artificial intelligence tool)

You may not qualify if…

• Not enrolled as an undergraduate student

Where it is running

• McMaster University — Hamilton, Ontario, Canada

Full record on ClinicalTrials.gov

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