EMBRACE- BLOOM - Building Literacy and Outcomes Through Observation and Monitoring: Information Needs and Wearable Data in Pregnancy Couples

Starting soon

Conditions studied: Pregnancy

In brief

The goal of this observational study (a single-site, prospective longitudinal cohort study) is to understand how the health information needs and information-seeking behaviours of pregnant women and their partners change over time, and to identify the factors linked to unmet information needs, in pregnant women aged 18 or over attending routine first-trimester care in the UK, together with one optional nominated partner (also aged 18 or over), followed from early pregnancy (11-13 weeks' gestation) to around 6-8 weeks postpartum. The main questions it aims to answer are: How do health information needs and information-seeking behaviours evolve across pregnancy and the postpartum period for women and their partners (measured as longitudinal change in the Information Mismatch Index)? What barriers, facilitators, and sociodemographic factors are associated with unmet information needs, and how do the needs of women and their partners align or diverge? This study has no comparison group or intervention; it is non-interventional and does not involve randomisation, treatment allocation, or any change to clinical care. Instead of comparing arms, researchers will examine how needs change over time and will explore differences between women and partners, and associations with health literacy, wellbeing, and optional passive digital data. Participants will: Complete short app-delivered questionnaires at four milestone timepoints (around 11-13 weeks, 20-22 weeks, 35-36 weeks' gestation, and 6-8 weeks postpartum), each taking no longer than about 20 minutes and covering information needs, information-seeking behaviour, trust, health and digital literacy, mental health, quality of life, social support, and relationship satisfaction. Optionally complete brief biweekly check-in surveys between milestones (about 2-3 minutes each) on recent information needs. Optionally consent to electronic health record linkage and to sharing passive smartphone- and wearable-derived health metrics (e.g. steps, sleep, heart rate) via their own devices.

Key facts

Study ID

NCT07623096

Run by

King's College London

People needed

1000

Starts

2026-06-01

Expected to finish

2027-12-01

Last updated by the study team

2026-06-03

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Pregnant participants
• Aged 18 years or over;
• Attending a routine first-trimester ultrasound appointment at the study site;
• Resident in the UK;
• Able to provide informed and documented consent;
• Able to read and understand English sufficiently to complete study questionnaires delivered via the study mobile application;
• Have access to a compatible smartphone.
• Partners
• Aged 18 years or over;
• Nominated by a participating pregnant participant;
• Resident in the UK;
• Able to provide informed and documented consent;
• Able to read and understand English sufficiently to complete study questionnaires delivered via the study mobile application;
• Have access to a compatible smartphone.

You may not qualify if…

• Pregnant participants and partners:
• Under 18 years of age;
• Not resident in the UK;
• Unable to provide informed consent;
• No access to a compatible smartphone.

Where it is running

• King's College Hospital — London, United Kingdom

Full record on ClinicalTrials.gov

Trial information comes from ClinicalTrials.gov and is refreshed daily. TrialsForMe does not provide medical care and does not run the studies it lists.