Testing Non-Nutrition Menu Labels on Food Selections

Completed · Not applicable

Conditions studied: Food Selection

In brief

The primary objective of this study is to test the relative effects of environmental harm menu label designs on the healthfulness of consumers' fast-food meal choices. Participants will complete hypothetical online meal ordering tasks using a survey which emulates the online menus of two types of fast-food chain restaurants: a burger restaurant and a sandwich restaurant. Participants will be randomized the view both menus, presented in random order, with one of five labeling conditions applied. Secondary objectives include energy and nutrient content of meals ordered, prices of meals ordered, and, through a post-order survey, noticeability of the labels and perceptions of labels between the conditions.

Key facts

Study ID

NCT07536126

Run by

Johns Hopkins Bloomberg School of Public Health

People needed

7000

Starts

2026-04-13

Expected to finish

2026-05-04

Last updated by the study team

2026-06-12

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• 18 years of age or older
• Member of the Verasight Panel
• Residing in the United States

You may not qualify if…

• <18 years of age
• Not residing in the United States
• Completed the survey in less than one-third of the median completion duration of all participants
• Respondents with high refusal rates (skipped or refused more than 50% of questions)
• Respondents who 'straight-line' all question grids with 6 or more items, where responses are not internally consistent

Where it is running

• Johns Hopkins Bloomberg School of Public Health — Baltimore, Maryland, United States

Full record on ClinicalTrials.gov

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