ARISe at UMass Chan

Recruiting now · Not applicable

Conditions studied: Vaccination, Vaccination Promotion

In brief

The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.

Key facts

Study ID

NCT07236034

Run by

University of Massachusetts, Worcester

People needed

700

Starts

2025-12-01

Expected to finish

2026-12-30

Last updated by the study team

2026-07-07

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Age 18+
• Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
• Able to read and write in English
• Access to an internet connected computer or laptop with a web-camera

You may not qualify if…

• N/A

Where it is running

• University of Massachusetts Chan Medical School — Worcester, Massachusetts, United States (enrolling)

Full record on ClinicalTrials.gov

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