Consumer Perceptions of Alcoholic Beverages

Recruiting now · Not applicable

Conditions studied: Health Behavior

In brief

This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.

Key facts

Study ID

NCT07226271

Run by

UNC Lineberger Comprehensive Cancer Center

People needed

1500

Starts

2025-10-10

Expected to finish

2026-09-17

Last updated by the study team

2026-06-25

Who can join

Age: 21 and older, up to 99. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Adults ages 21 years and older
• Consumed alcohol at least once in the last year
• Able to complete a survey in English

You may not qualify if…

• Not living in the US

Where it is running

• University of North Carolina at Chapel Hill, Department of Radiation Oncology — Chapel Hill, North Carolina, United States (enrolling)

Full record on ClinicalTrials.gov

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