Interventions to Decrease Health Information Avoidance

Running, not enrolling · Not applicable

Conditions studied: Health Information Avoidance

In brief

Health information avoidance is an overlooked threat to the reach and effectiveness of health communication. To fully realize the benefits of our sizeable investments in health messaging, it is necessary to identify strategies for reducing health information avoidance. The researchers will test a video-based strategy for promoting colorectal cancer screening designed to reduce defensive colorectal cancer information avoidance and increase message reach by increasing engagement among those who would otherwise avoid the message. The researchers will conduct a randomized controlled trial (RCT) comparing the effects of the intervention video to an attentional control video on colorectal cancer screening intentions and uptake.

Key facts

Study ID

NCT06972667

Run by

State University of New York at Buffalo

People needed

1500

Starts

2025-12-10

Expected to finish

2026-09-01

Last updated by the study team

2026-02-04

Who can join

Age: 45 and older, up to 75. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• between the ages of 45 and 75 years
• never diagnosed with colorectal cancer
• non-adherent to colorectal cancer screening guidelines
• half will have a score at or greater than the mid-point on the colorectal cancer information avoidance scale (≥2.5) on the pre-screening survey such that half of the sample are people who tend to avoid colorectal cancer information

You may not qualify if…

• not between the ages of 45 and 75 years
• have been diagnosed with colorectal cancer
• adherent to colorectal cancer screening guidelines

Where it is running

• University at Buffalo — Buffalo, New York, United States

Full record on ClinicalTrials.gov

Trial information comes from ClinicalTrials.gov and is refreshed daily. TrialsForMe does not provide medical care and does not run the studies it lists.