Testing Different Anti-smoking Messages Among Chinese Young Adult Smokers and Nonsmokers
Completed · Not applicable
Conditions studied: Smoking Prevention
In brief
Young adults are particularly vulnerable to psychological distress during the transition from adolescence to adulthood, making them more susceptible to developing persistent substance use. The tobacco industry capitalizes on this vulnerability by using marketing tactics to promote tobacco initiation and facilitate the progression from experimental tobacco use to long-term use. In China, where the average age of starting daily smoking is 21.1 years old, the number of current young adult smokers exceeds 29 million. It is crucial to develop effective communication messages to counter the tobacco industry's marketing strategies and protect the health of young adults in China. This project aims to test the effects of different anti-smoking message themes among Chinese young adults. In this online randomized clinical trial, participants will be randomly assigned to one of five antismoking message conditions. The investigators will compare the effects of these themes with each other and with the control condition.
Key facts
- Study ID
- NCT06730646
- Run by
- Georgia State University
- People needed
- 1541
- Starts
- 2025-09-01
- Expected to finish
- 2025-10-01
- Last updated by the study team
- 2025-10-14
Who can join
Age: 18 and older, up to 25. Sex: any. Healthy volunteers: accepted.
You may qualify if…
- • Aged between 18-25 years old
- Current residency in China
- Current smokers - having smoked at least 100 cigarettes in a lifetime and currently smoking every day or some days
- Nonsmokers - having not smoked 100 cigarettes in a lifetime and do not currently smoke cigarettes
- Can to read, speak, and understand Mandarin Chinese
You may not qualify if…
- None
Where it is running
- Georgia State university — Atlanta, Georgia, United States
- Online — Shanghai, Shanghai Municipality, China
Full record on ClinicalTrials.gov
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