Messaging Intervention to Increase Medicare Annual Wellness Visits -- The NUDGE AWV Clinical Trial
Completed · Not applicable
Conditions studied: Annual Wellness Visit, Breast Cancer Screening, Colon Cancer Screening
In brief
Medicare Annual Wellness Visits (AWVs) are critical for addressing preventive care needs among older adults, yet the most recent estimates from the Center for Medicare Services suggest less than 50% of eligible patients take advantage of this free healthcare benefit. Behavioral science-informed messaging interventions offer a promising strategy to increase AWV participation by guiding patient behavior. In this study, investigators will evaluate a health system initiative that utilizes personalized email and text messages to encourage Medicare beneficiaries to schedule and attend their AWVs. This approach aims to boost patient engagement in preventive health services, ultimately improving care outcomes for older adult populations
Key facts
- Study ID
- NCT06640426
- Run by
- Laura Feemster
- People needed
- 29842
- Starts
- 2024-10-22
- Expected to finish
- 2025-04-27
- Last updated by the study team
- 2026-06-08
Who can join
Age: 65 and older. Sex: any. Healthy volunteers: accepted.
You may qualify if…
- Age 65 or older
- Have either a mobile phone number or an email address on file with the health system
- Included in and non-compliant on the Ascension AWV Clinical Priority Goal measure
- Have consented to receive electronic communications from the health system
You may not qualify if…
- Patients whose primary care providers are exempted from the campaign by the health system
- Completed MAWV appointment in previous 30 days
- Has an upcoming AWV appointment scheduled
- Have received a nudge campaign from the Clinical Transformation team in the past 90 days
- Patients who have previously opted out of receiving electronic communications from the health system in our message delivery platform (Salesforce)
Where it is running
- Ascension Health — St Louis, Missouri, United States
Full record on ClinicalTrials.gov
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