Hashtag HPV: HPV Vaccine Twitter Education Program

Completed · Not applicable

Conditions studied: Human Papilloma Virus, Vaccine-Preventable Diseases

In brief

Parents use social media as an important parenting tool and source for health information. Using social media data to examine public opinion has had an early impact in public health and in cancer control and prevention efforts, including about the human papillomavirus (HPV) vaccine. A next step in this area of research is to develop and share messages on social media with parents to help inform and educate them about the HPV vaccine - ultimately assisting them with their decision to vaccinate their child. This study will evaluate the efficacy of social media messages through Twitter, using a randomized controlled trial to determine what types of messages resonate with parents. The investigators will examine differences between two types of messages - narrative messages (i.e., stories) and non-narrative messages (i.e., numbers and facts).

Key facts

Study ID

NCT05204030

Run by

University of Arkansas, Fayetteville

People needed

28

Starts

2021-12-13

Expected to finish

2024-08-30

Last updated by the study team

2026-07-27

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may not qualify if…

• Any adult who does not have a child 9-14 years of age;
• Any adult who does not indicate some level of participation in Twitter;
• Any adults who indicates a high level of anti-vaccine sentiment (assessed by vaccine hesitancy questions asked in the screener).

Where it is running

• University of Arkansas — Fayetteville, Arkansas, United States

Full record on ClinicalTrials.gov

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