Digital Media for Cancer Control (to Prevent Vaping and Smoking Behavior)

Completed · Not applicable

Conditions studied: Tobacco Use

In brief

There is little published data on exposure to and evaluations of large-scale, online tobacco control campaigns. This project addresses the gap. Under 2 specific aims, the investigators will identify the independent effects of varying levels of digital message exposure to promote anti-tobacco attitudes, beliefs, or behaviors among youth and young adults, first through a randomized experiment online, and second through a field-based evaluation. These studies will advance the science of digital health and have wide application to future campaigns.

Key facts

Study ID

NCT04867668

Run by

George Washington University

People needed

2800

Starts

2021-02-20

Expected to finish

2026-02-28

Last updated by the study team

2026-03-10

Who can join

Age: 18 and older, up to 24. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Young adults age 18-24 who are members of the Ipsos/Knowledge Panel

You may not qualify if…

• Those who do not meet inclusion criteria

Where it is running

• The George Washington University Milken Institute School of Public Health — Washington D.C., District of Columbia, United States

Full record on ClinicalTrials.gov

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