Evaluation of Emails Promoting Mail-order Pharmacy

Completed · Not applicable

Conditions studied: Health Care Utilization

In brief

In this evaluation, four versions of emails will be sent to eligible health plan members who are not currently enrolled in the health system's mail-order pharmacy. A control group will not receive any communication. The researchers hypothesize that the use of content informed by behavioral nudge theory in the emails should lead to increased enrollment in the health system's mail-order pharmacy.

Key facts

Study ID

NCT04587063

Run by

Geisinger Clinic

People needed

5266

Starts

2020-10-13

Expected to finish

2020-10-20

Last updated by the study team

2020-10-27

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• An active member of the health plan (Medicare, Commercial, or Exchange)
• Currently prescribed maintenance medications
• Not currently subscribed to the health system's mail-order pharmacy
• Has an email on record

You may not qualify if…

• Explicitly opted out of receiving emails from the health system
• Only has eligible current prescriptions for fewer than 28 days
• Only has prescriptions that cannot be sent via mail-order pharmacy (e.g., antidepressants, specialty-tier drugs)
• Is a Medicare member in the coverage gap
• Shares an email address with another selected participant (who was randomly chosen for inclusion among all those sharing the same email address)

Where it is running

• Geisinger — Danville, Pennsylvania, United States

Full record on ClinicalTrials.gov

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