Evaluating a Messaging Campaign in the United States

Completed · Not applicable

Conditions studied: Obesity, Heart Diseases, Cancer

In brief

Purpose: To evaluate reactions to and opinions of a messaging campaign. Participants: Participants will be recruited through Prime Panels and will be US-based adults (18 years old and older) who consumed red meat in the past 30 days. Procedures (methods): After completing a screening question about meat consumption, participants will review a consent form. If they select to participate in the study, participants will be randomly assigned to view control messages, red meat-related environment messages, or red meat-related health messages. They will be asked a series of questions about these messages. Participants will also be asked about grocery shopping preferences and standard demographics questions.

Key facts

Study ID

NCT04562636

Run by

University of North Carolina, Chapel Hill

People needed

1244

Starts

2020-09-29

Expected to finish

2020-10-01

Last updated by the study team

2020-10-05

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Be 18 years or older
• Be able to read and speak English
• Be able to take a computer survey in English
• Currently reside in the United States
• Consumed red meat in the past 30 days

You may not qualify if…

• Non red-meat eater

Where it is running

• Carolina Population Center — Chapel Hill, North Carolina, United States

Full record on ClinicalTrials.gov

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