Studying the Impact of Product Packaging in a Virtual Store Environment

Completed · Not applicable

Conditions studied: Obesity, Childhood

In brief

Purpose: Examine the impact of nutrition claims on parents' decisions to purchase fruit drinks in a randomized controlled trial in an online virtual convenience store (task 1) and examine the impact of added sugar warnings on parents' snack purchasing decisions in a randomized controlled trial in an online virtual convenience store. Participants: Participants will consist of approximately 2,500 individuals 18 and older with at least one child ages 1-5. The child 1-5 who had their birthday most recently must have consumed at least one fruit drink in the previous week. Additionally, they will live in the United States and identify as non-Hispanic black, non-Hispanic white, or Hispanic. The panel research company Kantar will recruit individuals from its pool of potential individuals. Procedures (methods): The investigators will randomize participants to one of 12 versions of a virtual convenience store (iShoppe) and then the participants will complete two shopping tasks in the store. They will select two beverages (task 1) for their child 1-5 who had their birthday most recently, and they will select a snack (task 2) for that same child. After completing the shopping tasks, the participant will complete a survey in Qualtrics. The survey will ask a series of questions about the beverages and snacks (e.g., perceived healthfulness, perceived appeal, intentions to consume products). Questions will also include standard demographic and health related variables.

Key facts

Study ID

NCT04381481

Run by

University of North Carolina, Chapel Hill

People needed

2374

Starts

2020-05-14

Expected to finish

2020-07-24

Last updated by the study team

2021-06-18

Who can join

Age: 18 and older, up to 99. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Be 18 years or older
• Currently reside in the US
• Be a Kantar panel member
• have at least one child aged 1-5
• Child 1-5 with the most recent birthday must have consumed at least one fruit drink in the previous week (7 days)
• Self-identify as non-Hispanic white, non-Hispanic black, or Hispanic any race

Where it is running

• UNC Carolina Population Center — Chapel Hill, North Carolina, United States

Full record on ClinicalTrials.gov

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