Assessing the Impact of myHealth Rewards Program-related Communications on Enrollment: Replication

Completed

Conditions studied: Health Promotion, Wellness Program

In brief

The purpose of the study is to evaluate, prospectively, the potential impact on myHealth Rewards wellness program enrollment (prior to the 2020 deadline) of sending different messages via email to Geisinger Health Plan (GHP) members who have not yet enrolled. In particular, this study aims to replicate and extend (with greater sample size and statistical power) the findings from a previous study in which email communication using loss framing language achieved significantly higher click-through rates than a more standard communication, whereas actual enrollment rates were not significantly higher.

Key facts

Study ID

NCT04289623

Run by

Geisinger Clinic

People needed

13546

Starts

2020-02-25

Expected to finish

2020-03-10

Last updated by the study team

2021-07-09

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Geisinger Health Plan members
• Geisinger Health System employees who have not yet enrolled in myHealth Rewards

You may not qualify if…

• Enrollment in myHealth Rewards before the email launch date for each wave
• Do not have an email address on file

Where it is running

• Geisinger — Danville, Pennsylvania, United States

Full record on ClinicalTrials.gov

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