The Effect of Watching Mukbang on the Desire to Eat

Completed · Not applicable

Conditions studied: Mukbang

In brief

The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.

Key facts

Study ID

NCT04212104

Run by

Cornell University

People needed

144

Starts

2018-07-05

Expected to finish

2019-02-01

Last updated by the study team

2020-01-02

Who can join

Age: 18 and older. Sex: female. Healthy volunteers: accepted.

You may qualify if…

• Female, English native speakers

You may not qualify if…

• Male, English is not mother language

Where it is running

• Cornell University — Ithaca, New York, United States

Full record on ClinicalTrials.gov

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