Cost and Quality in Consumer Sunscreen Preferences

Completed

Conditions studied: Healthy

In brief

This study seeks to determine what price consumers are willing to pay for a sunscreen product containing their ideal combination of attributes or qualities. This study will assess consumer preferences for various sunscreen qualities, as well as the relative contribution of each preference to the consumer's monetary valuation of a complete sunscreen product. The hypothesis is that respondents' willingness to pay for each sunscreen attribute will vary by demographic characteristics, especially self-identified race and socioeconomic class

Key facts

Study ID

NCT04016441

Run by

Northwestern University

People needed

487

Starts

2019-07-08

Expected to finish

2021-06-30

Last updated by the study team

2021-07-12

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Subjects age 18 years old or older.
• Subjects who are capable of completing an online, English survey.

You may not qualify if…

• Subjects less than 18 years old
• Subjects who have previously completed the study.
• Subjects who are not able to complete an online, English survey.

Where it is running

• Northwestern University — Chicago, Illinois, United States

Full record on ClinicalTrials.gov

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