Healthy In-Store Marketing Study

Completed · Not applicable

Conditions studied: Obesity

In brief

Using a cluster randomized controlled design, this study will evaluate effects of in-store healthy food marketing strategies on sales and purchase of specific healthier items in six product categories (milk, frozen entrees, beverage checkout coolers, salty snacks, bread and cheese); and examine the effects of changes in in-store food marketing environments on sales of healthier foods. If these strategies are found to be effective, they could be used widely to encourage healthy retail sales, complement food access initiatives, and reduce health disparities in obesity and other diseases. Supermarkets will be the unit of randomization, intervention, and analysis.

Key facts

Study ID

NCT02499211

Run by

University of Pennsylvania

People needed

33

Starts

2014-09-19

Expected to finish

2019-12-01

Last updated by the study team

2021-03-09

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• 18 years of age or older
• Do most of your food shopping at the store where they are recruited
• Speak English
• Be the main household shopper

You may not qualify if…

• No exclusion criteria defined
• Eligible stores will be at least 35,000 square feet in size, and be located in urban or suburban communities with at least 50% of households below the state median income.

Where it is running

• University of Pennsylvania — Philadelphia, Pennsylvania, United States

Full record on ClinicalTrials.gov

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