Fresh Start Experiment

Completed · Not applicable

Conditions studied: Diabetes, Hypertension

In brief

The investigators are proposing an experiment to help Humana investigate when to launch programs or send messages that are designed to improve customers' engagement. The investigators' past research has shown that certain life events and calendar events (e.g., a job change, a birthday, a holiday, Monday) feel like a "fresh start" to people and have the potential to motivate them to begin pursuing their health goals (e.g., exercising, starting a diet, quitting smoking).

Key facts

Study ID

NCT02411032

Run by

University of Pennsylvania

People needed

13323

Starts

2015-04-01

Expected to finish

2015-10-01

Last updated by the study team

2017-05-03

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: not accepted.

You may qualify if…

• customers of our insurance company partner

You may not qualify if…

• none

Where it is running

• University of Pennsylvania — Philadelphia, Pennsylvania, United States

Full record on ClinicalTrials.gov

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