Multi-level Communications and Access Strategies to Improve the Food Environment

Completed · Not applicable

Conditions studied: Obesity

In brief

The overarching goal of B'More Healthy Retail Rewards (BHRR) is to develop, implement, and evaluate a pilot multi-level communications and pricing intervention to improve access to and consumption of healthy foods in low-income areas of Baltimore City, Maryland. BHRR has three primary aims: (1) to conduct formative research with representatives of multiple levels of the Baltimore food environment (i.e., local wholesalers, retail food store owners, and consumers) in order to select key foods for promotion, and determine appropriate communications and healthy food price reduction strategies, (2) to pilot the multi-level program with 2 local wholesale stores, and 24 small corner stores and their customers, and assess program implementation through detailed process evaluation, and (3) to assess impact of multilevel health communications and pricing strategies, combined and separately, on consumer dietary patterns and food source use, food purchasing behaviors, psychosocial variables, food security, and individual weight and height.

Key facts

Study ID

NCT02279849

Run by

Johns Hopkins Bloomberg School of Public Health

People needed

444

Starts

2012-03-01

Expected to finish

2014-03-01

Last updated by the study team

2018-03-27

Who can join

Age: 21 and older, up to 100. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• 21 yrs of age and a regular customer at participating corner store.

You may not qualify if…

• Under 21 years of age and not a regular customer of participating store.

Where it is running

• Johns Hopkins University — Baltimore, Maryland, United States

Full record on ClinicalTrials.gov

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