Study of the Diffusion of a Smoking Cessation Application Through an Online Network

Completed · Not applicable

Conditions studied: Use and Dissemination of Smoking Cessation Intervention, Cessation of Smoking

In brief

Effective evidence-based interventions exist for smoking cessation delivered over the Internet, but consumer acceptance and adherence remains low. Scalable and efficient mechanisms to disseminate these interventions online are needed, and existing online social networks provide a potential mechanism. This is a proposal for a randomized, factorial trial of the dissemination of an evidence-based intervention through the massive Facebook social network, with the goal of determining intervention characteristics that drive viral spread.

Key facts

Study ID

NCT01746472

Run by

Truth Initiative

People needed

11413

Starts

2012-12-01

Expected to finish

2014-10-01

Last updated by the study team

2016-03-15

Who can join

Age: 18 and older. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• Facebook user
• Age 18 years or older
• Entered UbiQUITous Facebook Application
• Confirms smoker status
• U.S. resident

You may not qualify if…

• Non-smoker
• Under 18 years old
• Non-U.S. resident
• Non-Facebook advertisement point of entry

Where it is running

• Truth Initiative — Washington D.C., District of Columbia, United States

Full record on ClinicalTrials.gov

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