Effects of Advertising on Young Children's Perception of Taste

Completed

Conditions studied: Obesity

In brief

To test whether young children's actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Key facts

Study ID

NCT00185536

Run by

Stanford University

People needed

100

Starts

2002-04-01

Last updated by the study team

2005-09-16

Who can join

Age: any. Sex: any. Healthy volunteers: accepted.

You may qualify if…

• enrolled at participating head start sites

You may not qualify if…

• unable to complete the study procedures

Where it is running

• Stanford University School of Medicine — Stanford, California, United States

Full record on ClinicalTrials.gov

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